3. Atrophy is the only condition for anime in America until visibility is improved overall. The ANN website promotes heavily new releases of DVDs, but that is a niche market reaching out to customers already coming in the door. There is very little advertising, in comparison, targeted towards the general population. 12 midnight to 4AM on a single network is not promotion of material. There are three networks that cater to animation viewing with little anime content. There are several networks that cater to niche markets: G4, Spike, MTV, VH1, Syfy with little to no anime content. Yet you only have to look at the market reaction to Afro Samurai to understand that the problem lies in anime not being out there for the general public to see as the strongest factor in resession of Anime video sales. Everyone I know that is into anime, downloaded Afro Samurai. They also bought both the series and movie dvds. The dvds were also bought by people that don't travel in normal anime circles.
Now I am sure most people are asking what can we do to help. Well I have a couple of solutions. First of all, buy anime on DVD. It will help in the long run. It will keep the remaining dubbing studios open and it could possibly create a new one. Also where ever anime merchandise is sold it will keep them open too. If any of you live near an anime only store go there and don't just buy a plushie, buy a DVD. If not a series then how about a movie? If you do that the store will stay open and you don't have to drive 100 miles to the nearest anime only store. Next is to stop the dubbing/fan sub war. I do download anime. I am guilty of that but I also have a decent anime collection. I have Inuyasha Final Act but when it does come to the US I will delete my downloaded content and buy it. I think the fan sub fans need to see the english versions of their downloaded anime if it has come to the US. A couple of episodes won't hurt. Don't plow through, actually listen and watch it. If you don't like it, fine. At least you gave it a try and opened up to the dubbed world.
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